Describe what type of information a company can gain from a positioning map.
What will be an ideal response?
1. How the company compares to its competitors; 2. The important attributes that the consumers perceive; 3. How to reach the target consumers with the best message.
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A company with a polycentric orientation is likely to employ host-country nationals in all but which of the following selling situations?
A) selling high-tech products in developed countries B) selling high-tech products in less-developed countries C) selling low-tech products in developed countries D) selling low-tech products in less-developed countries E) none of the above
In contrast to ________ research, the findings of ________ research can be treated as conclusive and used to recommend a final course of action
A) quantitative; qualitative B) observational; qualitative C) qualitative; quantitative D) descriptive; observational E) partial; total
Olivia is working with a small group of five coworkers put together by their CEO, Ben. They have been instructed to take care of an inequality in their manufacturing plant. Olivia and her team have the authority to make decisions by themselves without the approval of Ben. Olivia is working in ______.
A. a virtual team and a problem-solving team B. a cross-functional team C. both a self-managing team and a virtual team D. both a self-managing team and a problem-solving team
A commercial agreement between a party that owns a trade name or trademark and a party that sells or distributes goods or services using that trade name or trademark is known as a ________
A) joint venture B) joint stock company C) franchise relationship D) syndicate