Compare the strengths and weaknesses of the different types of broadcast media
What will be an ideal response?
Broadcast media, both radio and television, send messages to large numbers of people extremely quickly, at a fraction of the CPM of other media. The dominance of network television is declining, but it still commands the majority of broadcast spending. Network television has the greatest ability to reach large numbers of consumers; it offers the highest reach of all media types. Spending on advertisements on cable television is growing, and cable television provides somewhat more targeted audiences than network television does. Another main strength of television is its ability to deliver sight, sound, and motion in a dramatic manner. Television advertising is generally expensive to produce, and the cost of purchasing air time is substantial. In contrast, radio is a very low-cost medium and involves lower production costs. However, radio lacks a visual element, so advertisements must be creative to make more than a fleeting impression on listeners. While network television is ideal for reaching mass audiences, radio provides much more targeted audiences based on both geography and interests.
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Indicate whether the statement is true or false
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Fill in the blank(s) with the appropriate word(s).
Which of the following statements is true of current ratio?
A. The larger a firm's current ratio, the harder it is for the firm to pay its short-term debts. B. The current ratio is a type of leverage ratio. C. A current ratio that is below 1.0 signifies a company's inability to pay its short-term liabilities with its current assets. D. The current ratio is computed by dividing a firm's current liabilities by its current assets.