The best method for establishing an overall promotional budget is the _____ method
a. all-you-can-afford
b. incremental
c. objective-and-task
d. percentage-of-sales
c
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Granularity is a term that refers to the level of detail represented by the data.
Answer the following statement true (T) or false (F)
A pet peeve
a. Does not directly relate to an employee's job performance b. Is a legitimate issue to discuss with employees c. Is an unexpressed frustration or expectation d. None of the above
Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U.S. markets where business and personal lifestyles tend to be faster-paced, compared to many other areas in the world. These products offered ________ with consumers' needs and priorities.
A. compatibility B. trialability C. observability D. complexity E. relative positioning
Which of the following statements is true about public relations?
A. Publicity is not part of public relations. B. The most common publicity-based tool is the press conference. C. Marketers cannot control whether the media choose to publish their public relations material. D. Publicity-based public relations do not have limitations. E. Event sponsorship is not an effective public relations tool.