Which of the following statements is true about public relations?
A. Publicity is not part of public relations.
B. The most common publicity-based tool is the press conference.
C. Marketers cannot control whether the media choose to publish their public relations material.
D. Publicity-based public relations do not have limitations.
E. Event sponsorship is not an effective public relations tool.
Answer: C
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Why are vendors in a better position to manage a category than a smaller retailer?
A. Vendors have superior information through their focus on a specific category. B. Retailers manage brands more often than categories. C. Retailers are traditionally poor category managers. D. Vendors work to manage higher sales within their companies. E. Retailers managing merchandise groups have little experience with categories.
Open-ended questions are most useful in ________ and as opening questions
A) descriptive research B) exploratory research C) conclusive research D) virtual research E) confirmatory research
The organizational chart of Acme Global looks like a pyramid. It illustrates the various layers in the organization and provides information on the chain of command. Overall, it provides information on ______ in the organization.
A. centralization B. vertical differentiation C. formalization D. horizontal differentiation
The value of common stock investments will likely change between the time the shares are purchased and the time in the future when they are sold. The difference between the eventual selling price and the purchase price, is often called
a. speculative returns. b. enrichment. c. inflation. d. price appreciation (or price depreciation, if negative). e. deflation.