Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales?
A. bait-and-switch marketing techniques
B. a strategy that enhances the advertising carryover effect
C. mass-media advertising
D. out-of-home advertising media
E. sales promotions such as coupons and price discounts
Answer: E
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Todd, a sales representative for a textbook publisher, knows the name and direct line of each client's administrative assistant. Which type of software system most likely helps Todd keep track of this information?
A. CRM B. GIS C. POP D. Inventory management E. Calendar management
What is a major drawback of sites that rate and review products?
A) Consumers do not read such reviews, in general. B) Consumer read such reviews, but tend not to believe them. C) Only advertised products appear in these sites. D) There is always the possibility marketers will receive negative reviews. E) Connectors ignore these sites and, instead, depend solely on pitches by marketers.
Under accrual basis of accounting, expenses are be matched against revenue:
A) if the earnings process is not complete. B) when cash is collected from the sale of products. C) in the same period as the revenue that it helped to generate. D) when payment is made for costs related to revenue.
The primary reason the insurance mechanism functions successfully is the:
A) existence of hazard risks B) ease with which losses can be measured C) predictability of losses via the law of large numbers D) existence of many non-industrial nations