________ measures the strength of the relationship between two variables
Fill in the blank with correct word.
Answer: Correlation
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In addition to statements made to an attorney, the attorney-client privilege covers:
A. information divulged to an attorney's subordinates, such as secretaries or paralegals. B. statements made to a law-enforcement officer. C. statements made only after the attorney is actually retained by a client. D. statements made in the presence of people other than the lawyer or the lawyer's subordinates.
Harmon, a nationwide department store, uses checkout scanners to record shoppers' purchases. Which term best describes Harmon's checkout scanners?
A) nonprobability sampling tool B) mechanical instrument C) neuromarketing tool D) touch point device E) CRM system
Collectively, the people, technologies, and procedures aimed at supplying an organization's marketing information needs are called
A. a marketing information system. B. an information capture system. C. a data warehouse. D. a marketing database. E. a data support system.
In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mountain High Ski Resort is pursuing what type of opportunity?
A. channel penetration B. market penetration C. market development D. diversification E. product development