The purpose of Monroe's Motivated Sequence is to ________

A) study the evolution of public opinion
B) build persuasive messages
C) anticipate future trends
D) measure public opinion
E) counteract Maslow's Hierarchy of Needs


Answer: B

Communication & Mass Media

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Which indigenous Northeastern American group may have influenced the U.S. Constitution?

A. Cherokee B. Dakota C. Inuit D. Iroquois

Communication & Mass Media

According to Larson's model of cognitive consonance and dissonance, all of the following are true, EXCEPT: a. It is important to realize what puts people in a state of imbalance andmakes them susceptible to persuasion

b. Dissonance is a state of psychological imbalance. c. Demonstration of predictability and use of rewards helps achievedissonance. d. Persuaders use consonance to reinforce desired attitudes and behaviors.

Communication & Mass Media

The first step in the process of selecting a speech topic is _______

a. evaluating b. organizing c. brainstorming d. focusing

Communication & Mass Media

Despite different overall predictions, the Internet experts did agree on one of the following issues:

a. Either you control your engagement with media, or the media will control you. b. The hyperconnectivity of today's youth will make them able to think in depth and manage complex tasks. c. Media, both mass and social, will affect your interpretation of the world in negative way. d. If you will increase the use of social media, you will be smarter, more engaging, and more socially skilled.

Communication & Mass Media