A(n) ________ strategy offers the customer the opportunity to purchase each of the items separately at a sale price or bundled with an additional level of savings
A) pure product bundling
B) impure product bundling
C) mixed bundling
D) horizontal brand extension
E) vertical brand extension
C
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Mini-Case Question. When considering Dow's product offerings, if the channel system can build an image among quality-conscious customers, the company is improving customer value by increasing ________
A) product assortment B) after-sale services C) availability/delivery D) transaction services E) brand reputation
Mini-Case Question. As the market for this product matures, Coller may need to rethink its pricing in order to optimize profits as the market growth slows
If the objective is to optimize profits, is it a good idea for Coller Inc to decrease the price by 10% in an attempt to increase market share to 6%? A) Yes, because sales revenues will increase by $16 million. B) Yes, because margin per unit will increase by $200. C) Yes, because gross profit will increase by $16 million. D) No, because gross profit will decrease by $16 million. E) No, because variable costs will increase by 10%.
The competitive frame of reference defines which other brands a brand competes with
Indicate whether the statement is true or false
Nia needs to get her staff to agree to come to work early Monday through Thursday so that they can have Friday afternoons off. Everyone in the office needs to agree to this in order for it to take place. She knows that Quentin is not a morning person, so she decides to ask him last. As soon as she had the cooperation of the rest of the staff, she asked Quentin if he would agree since the rest of the office was in compliance. Which tactic did Nia use to influence Quentin?
A. personal appeals B. exchange C. coalition building D. inspirational appeals