As the PR expert hired to promote a film festival, describe the steps you would take to attract as many visitors as possible.
What will be an ideal response?
First, use the power of digital and social to draw a crowd. Next, you’ll want to promote partnering airlines, tour operators, and car rental companies to offer special rates and cross-promote on their websites, as you do for them on yours. Then, once visitors arrive, make them feel welcome, comfortable, and appreciated. Work with local motels and restaurants to not only offer festival packages and discounts, but make them an integral part of the effort to welcome event guests with maps, schedules, and transportation. Finally, you’ll want to have information kiosks in key locations around the city to help visitors find their way around, get schedules, and obtain discounts--information duplicated on your online platforms. Once the festival begins, turn your attention to promoting the events through television placements, news stories, live feeds online, and a festival blog that is written in real time. Also encourage attendees to post their own reviews and comments on social media.
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According to the facial feedback hypothesis,
A) facial movements indicate eight emotions. B) we cover up sadness so as not to depress others. C) facial expression directly translates words or phrases. D) facial expression influences the level of physiological arousal.
Which of the following is not one of the purposes
of informative speaking mentioned in your text? a) clarifying your topic b) entertain your audience c) presenting your topic in a new light d) expanding your audience's understanding ofyour topic
Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness
b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.
The cohesion that occurs when players receive their first uniforms is from which correlate?
a. environmental factors b. competition factors c. leadership factors d. team factors