As the PR expert hired to promote a film festival, describe the steps you would take to attract as many visitors as possible.

What will be an ideal response?


First, use the power of digital and social to draw a crowd. Next, you’ll want to promote partnering airlines, tour operators, and car rental companies to offer special rates and cross-promote on their websites, as you do for them on yours. Then, once visitors arrive, make them feel welcome, comfortable, and appreciated. Work with local motels and restaurants to not only offer festival packages and discounts, but make them an integral part of the effort to welcome event guests with maps, schedules, and transportation. Finally, you’ll want to have information kiosks in key locations around the city to help visitors find their way around, get schedules, and obtain discounts--information duplicated on your online platforms. Once the festival begins, turn your attention to promoting the events through television placements, news stories, live feeds online, and a festival blog that is written in real time. Also encourage attendees to post their own reviews and comments on social media.

Communication & Mass Media

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