Which of the following activities is a type of "media audit?"
a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness
b. A public relations firm interviews media professionals about theirimpressions of a client.
c. A public relations firm conducts a content analysis of media coverage abouta client.
d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.
b
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Which of the following is the best example of an indirect and unilateral strategy of breaking up?
A. Just fade away, Kay. B. Just blame the other, brother. C. Just walk out the back, Jack. D. Just date someone new, Lou.
What did research for the Donate Life Ohio campaign reveal?
What will be an ideal response?
Who is Edward Bernays and why is he important to the development of public relations??
What will be an ideal response?
Women in the United States tend to be more confident than men are
Indicate whether the statement is true or false.