A ________ policy means offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities.
A. differentiated
B. one-price
C. penetration price
D. flexible price
E. skimming price
Answer: B
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________ are indexes of studies and reports published in journals, magazines, and newspapers
A) Bibliographic databases B) Numeric databases C) Directory databases D) Full-text databases E) Special-purpose databases
Small businesses account for ________ of the gross domestic product (GDP).
A. 68 percent B. 44 percent C. 82 percent D. 21 percent E. 32 percent
______ are when changes are piloted in one area of the organization and then implemented in another.
a. HRM practices b. Diffusion practices c. Management practices d. Formalization practices
Saturn Inc., a fruit juice manufacturer, came up with an advertising campaign based around the slogan, "It's a wholesome meal." The ad speaks about the nutritious content of the fruit juice and how it can assist in losing weight. With respect to the positioning strategies, this is an example of positioning by
A. product class. B. cultural symbols. C. competition. D. use or application. E. quality.