Describe the difference between rational appeals and emotional appeals and explain when you would use each. Then write an example of each type of appeal as it might appear in a sales message
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Rational appeals are associated with reason and intellect. They translate selling points into references to making or saving money, increasing efficiency, or making the best use of resources. In general, rational appeals are appropriate when a product is expensive, long-lasting, or important to health, security, and financial success.
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Emotional appeals relate to status, ego, and sensual feelings. Appealing to the emotions is sometimes effective when a product is inexpensive, short-lived, or nonessential.
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Rational Appeal: Our wireless service designed specifically for small businesses will allow your employees to access the Internet more quickly, resulting in substantial time savings and increased productivity.
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Emotional Appeal: To recharge your batteries with an injection of sun and surf, all you need is your bathing suit, a little suntan lotion, and your ChoiceCredit card.
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Marston Corporation uses the FIFO method in its process costing system. The equivalent units of production for March for conversion costs totaled 37,500 units. The beginning work in process inventory in March consisted of 15,000 units, 60% complete with respect to conversion costs. The ending work in process inventory in March consisted of 10,000 units, 75% complete with respect to conversion costs. The number of units started during the month was:
A. 41,500 units B. 72,500 units C. 34,000 units D. 25,000 units
An Integrated Audit requires the issuance of separate reports for the opinions expressed on the financial statements and on internal control
a. True b. False Indicate whether the statement is true or false
Electronically dispensed checkout coupons
A. are available on a company's website and must be printed out to be used. B. are cost effective and can be targeted to specific categories of consumers. C. are attached to the outside of the package so they can be ripped off and redeemed immediately. D. have no redemption deadline. E. generate impulse buying and product trial.
________ benefits are advantages your audience directly receives from complying with your request
A) External B) Peripheral C) Superficial D) Secondary E) Internal