Informal research methods are good at which of the following?

A. Describing how people are affected by organizational policies and actions
B. Describing what people know, how they feel and what they related to problem
C. Describing who is involved and how they are affected in the situation
D. Describing the impact of the program on the target publics
E. None of the above


E

Business

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Which one of the following subsequent events will least likely result in an adjustment to the financial statements?

a. Material change in the amount of settlement of a lawsuit which had been estimated at year end. b. Bankruptcy of a customer who owes your client a material amount on open account at year end for which there is an inadequate allowance estimate. c. Sale of a large block of inventory at a price materially below carrying value. d. Signing of a letter-of-intent by the client to acquire 55% of another entity for stock.

Business

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________

A) psychographic B) consumer expectation C) cognitive dissonance D) heuristic E) behavioral target

Business

Which of the following would be the best source for information about the size and number of companies operating in a particular industry in the United States?

A) PRIZM B) AIO C) VALS™ D) NAICS E) ISP

Business

Which ethical perspective argues that decisions should be based on what does the most good for the greatest number of people?

A. categorical imperative B. confucianism C. utilitarianism D. altruism

Business