Which of the following would be the best source for information about the size and number of companies operating in a particular industry in the United States?
A) PRIZM
B) AIO
C) VALS™
D) NAICS
E) ISP
D
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From a population of size 400, a random sample of 40 items is selected. The median of the sample
A. must be 200, since 400 divided by 2 is 200. B. must be 10, since 400 divided by 40 is 10. C. must be equal to the median of population, if the sample is truly random. D. none of these alternatives is correct.
Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising B) personal selling C) direct marketing D) public relations E) sales promotion
A danger of forecasting discussed in the text is that
A. the retrospective nature of forecasting provides little information about the future. B. managers may view uncertainty as black and white while ignoring important gray areas. C. it can create legal problems for the firm if regulators discover the company is making forecasts. D. in most cases, the expense of collecting the necessary data exceeds the benefit.
Corporate social responsibility is the idea that businesses interact with the organization's stakeholders for social good while they pursue economic goals.
Answer the following statement true (T) or false (F)