Harold is an accountant with Brain Industries and Matilda is in the marketing department. They are discussing the pricing strategy for a new product the company will soon release. Their recommendations will be presented to the board of directors at the next board meeting. Matilda has discussed profit maximization and market-sharing goals for the product. She asks Harold what product survival pricing entails and he explains it as well as return-on-investment pricing. Of the pricing strategies they have discussed, which one is not an obtainable goal?
A. Product survival
B. Profit maximization
C. Return on investment
D. Market-sharing goal
Answer: B
You might also like to view...
Your objective is to convey the bad news and retain the reader's goodwill
Indicate whether the statement is true or false
The standard term of a limited liability company is 30 years.
Answer the following statement true (T) or false (F)
If apparent authority is present, the principal is liable for even the unauthorized acts of the agent
a. True b. False Indicate whether the statement is true or false
The product characteristic affecting the rate of adoption characterized by the degree to which a product is perceived as superior to existing substitutes is:
A. compatibility B. complexity C. relative advantage D. product differentiation E. competitive advantage