Which of the following statements does NOT characterize similarity-attraction paradigm?

A. If we perceive our attitudes are similar to some people, we are attracted to them.
B. Similarity of attitudes validates our view of the world.
C. We are attracted to someone based on actual similarities, not perceived ones.
D. When we initially meet strangers, we tend to focus on general attitudes and opinions.


C. We are attracted to someone based on actual similarities, not perceived ones.

Communication & Mass Media

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The CEO asks the PR team to determine the appropriateconsumer baseat which to successfully conduct itsmarketing campaign for anew product. What step should the PR teamtaketo achieve this?

a. Identify the key public b. Motivate the actions of the key public c. Distribute materials to the audience d. Analyze the target audience

Communication & Mass Media

It is advisable to follow a consistent set of symbols when outlining in order to ____.

A. visualize the relationships among the ideas of your speech. B. use Roman numerals C. facilitate the creative process. D. show logical relationship between points E. None of these answers

Communication & Mass Media

Which of the following is the biggest disadvantage when it comes to detecting deception in close relationships?

A. behavioral familiarity B. informational familiarity C. the truth bias D. behavioral detection

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A good speech to entertain should be planned similarly to a comedy routine.  2. The primary purpose of a speech to entertain is to make use of creativity, sometimes in humorous ways. 

Communication & Mass Media