When researchers blend qualitative and quantitative methodologies, it is known as which of the following?
A. experimentation
B. surveying
C. textual analysis
D. triangulation
Answer: D
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Narrowcasting has supplanted which of the following strategies for commercial media sales?
a) Lobbying for public subsidies b) Broadcasting TV programming with the largest possible appeal c) “Medium-casting” to audiences with better-than-average tastes d) None of the choices
A speaker’s character is best defined as:
A. The person who acts out the part of another person
B. The preparedness of the speaker
C. The enthusiasm the speaker has for his or her audience and message
D. The audience's perceived trustworthiness of the speaker
________ can summarize information and provide a handy reference guide to audience members long after the presentation
a) Handouts b) Models c) Whiteboards d) Objects
Derived credibility refers to that which a speaker achieves after presenting a speech
Indicate whether the statement is true or false.