The benefits of implementing an effective supplier certification program include all of the following EXCEPT:
a. Building long-term beneficial relationships
b. Reducing time spent on incoming inspections
c. Increasing supplier base
d. Recognizing excellence
c
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3M Post-it Flag+ Highlighter TrademarkThe ________ provides for registration of a company's trademark, such as the 3M Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol shown in the Post-it Brand logo.
A. The FTC Act B. Lanham Act C. Sherman Antitrust Act D. Clayton Act E. Patent Act
Assume that a company received $1,200 in advance for one year membership fee in the fitness center. The entry that would be made to record the recognition of revenue at the end of first month is:
a. Revenue 1,200 Cash 1,200 b. Cash 100 Revenue 100 c. Unearned revenue 100 Revenue 100 d. Revenue 100 Unearned revenue 100
A ________ is a group of consumers a business has identified as the most viable for its product or service
A) business market B) target market C) marketing mix D) marketing strategy E) marketing audit
Which of the following involves researchers delivering short questionnaires to people they approach in shopping malls or retail outlets?
A) drop-off interviews B) Delphi panels C) intercept interviews D) focus groups