Which of the following is NOT true of direct selling?
A) It is one of the oldest forms of nonstore retailing.
B) It often employs the use of catalogs and other forms of direct mail.
C) It consists of face-to-face selling.
D) It involves selling to customers in their homes or where they work.
E) It can take the shape of a house party, where a host sells to friends inside his or her home.
Answer: B
Explanation: B) Catalogs and direct mail are examples of direct marketing, not direct selling.
You might also like to view...
Your employee, Renata, is, at best, a below-average employee. However, Renata apparently thinks she performs at an acceptable level and doesn’t seem to understand that she needs to improve--and soon! Discuss your job as a manager when it comes to the critical OB foundation of Renata’s perception congruence.
What will be an ideal response?
What could Marco most likely focus on to better meet his goals?
A) more prospecting to make sure he has a steady supply of potential new customers to present the product to B) qualifying prospects to make sure that they have the desire and decision-making authority to make a purchase C) presenting to the prospect using a stronger emotional appeal and less logic D) presenting benefits to the prospect instead of features, and making sure the benefits are as specific as possible E) working with a more seasoned salesperson from his company to learn techniques for finding more prospects in less time
Answer the following statements true (T) or false (F)
1. Trade sales are the most common form of exit for venture-backed companies. 2. Venture capital principals usually trust entrepreneur-provided financial projections as the main source for valuation. 3. Revenue and earnings growth are the only metrics investors look at.
An officer or director's responsibility to exercise ordinary care and prudence in discharging duties is the:
a. duty of good faith. b. duty of diligence. c. fiduciary duty. d. duty of obedience.