A marketing audit is necessary because
A. regulators require marketing audits at the same time as accounting audits.
B. it is a standard practice adopted by all companies worldwide.
C. managers may pursue certain strategies blindly, when other strategies might be more effective.
D. All these answers are correct.
Answer: C
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From a customer's perspective, value reflects
A. the balance between needs and wants. B. the relationship of benefits to costs. C. the need for value and the perception of value. D. the need for product improvement. E. explicit versus implicit value.
The numbers used to represent each possible value or outcome in a computer simulation are referred to as ________
Fill in the blanks with correct word
White Chemical Company is examining its selling strategy and one of the issues it believes needs attention is the role its sales staff has in undertaking sales support (non-selling) activities; yet it wants to keep the salespeople directed towards increasing sales for the next year. If you did not know which plan the firm presently uses, what advice would you give?
A. Offer straight commission and if sales improve, raise the commission rates. B. Provide year-end bonuses to reward the salesforce personnel who perform the best. C. Offer straight salaries and give raises if the sales go up. D. Provide a base salary and a commission on sales generated. E. Give a raise to every salesperson as a motivational incentive.
CRM modules use data mining techniques to interact with customers on almost every level.
Answer the following statement true (T) or false (F)