Which of the following events has had the greatest effect on marketing?
A. the growing number of one-child families
B. the increasing number of immigrants from Northern Europe
C. the growing number of people on the Internet
D. the increasing number of working women
E. the growing number of people of retirement age who are continuing work
Answer: D
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The Word of Mouth Marketing Association provided the following guidelines for companies that want to generate word-of-mouth communications through its employees, agency employees, or brand sponsors, except:
A) be honest about the relationship the person has with the company, agency, and consumers B) be honest about the type and level of compensation they are receiving C) be honest in the opinion they present D) be honest about identifying who they are
The amount of cost of goods available for sale during the year depends on the amounts of
A) beginning merchandise inventory, net cost of purchases, and ending merchandise inventory. B) beginning merchandise inventory and cost of goods sold. C) beginning merchandise inventory, cost of goods sold, and ending merchandise inventory. D) beginning merchandise inventory and net cost of purchases.
Serving a low density of customers at a long distance is best done using
A) an LTL carrier. B) a cross dock distribution center with milk runs. C) a package carrier. D) a private fleet with milk runs.
A common-size financial statement is a vertical analysis in which each financial statement account is expressed as a percentage.
Answer the following statement true (T) or false (F)