A main feature of Ansoff’s logic is that strategy is the exclusive territory of:
a. Marketing managers
b. Top management
c. Sales managers
d. The founder of the company
b. Top management
You might also like to view...
What activities occur once the marketing manager has established pricing goals? Why are these activities important?
What will be an ideal response?
Which of the following is one of the four key drivers of a firm's long-term success?
A. the effectiveness of its internal processes B. a willingness to cut corners when necessary C. the quality of its relationships with stakeholders D. the ability to keep its employees E. a stable and affordable supply chain
To test the client's cutoff of inventories, the auditors will make a record of the serial number of the final receiving and shipping documents used prior to the taking of the physical inventory.
Answer the following statement true (T) or false (F)
Which of the following is an example of the free market school of thought?
A. Jason, a manager, focuses on profit maximization and its derivative, shareholder value maximization. B. Peter, a manager, believes that his company should provide more employment opportunities for the unemployed. C. Martha, the general secretary of a non-governmental organization, believes that capitalist organizations should be transformed into socialist organizations. D. Stephanie, a manager, believes that privatization should be avoided to protect the firm from being purely economic.