The goal of marketing communications is to influence the thoughts, feelings, and/or actions of consumers
Indicate whether the statement is true or false
TRUE
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Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy
A) product form B) market-penetration C) market-skimming D) time-based E) value-added
Mary goes into Honest Harry's Electronics and purchases a TV. Mary agrees to pay for the TV in 30 days on the store's "30 days same as cash" plan. This is an executory contract
a. True b. False Indicate whether the statement is true or false
According to Michael Porter in his book, Competitive Advantage, a key concept used in analyzing the competitive position of a firm is creating value for
A. buyers that exceeds the costs of production (i.e., margin). B. employees that exceeds the costs of production (i.e., margin). C. suppliers that exceeds the costs of production (i.e., margin). D. government that exceeds the costs of production (i.e., margin).
Trey, an agent for Uno Music Corporation, executes an unauthorized contract with Variety Recording, Inc., that is highly advantageous to Uno. Variety withdraws from the deal before Uno ratifies the contract. The contract is
A. valid. B. variable. C. void. D. voidable.