A marketing plan is more likely to be funded if the marketing manager has included financial measures as quantitative criteria when screening possible opportunities.
Answer the following statement true (T) or false (F)
True
In most firms, different possible opportunities compete for capital. There is usually not enough money to do everything, so strategies that are inconsistent with the firm's financial objectives and resources are not likely to be funded. That is why marketing managers use relevant financial measures as quantitative screening criteria when evaluating various alternatives in the first place.
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The Village Green, a women's clothing store, took a map of the city and the checks written by its customers during the last quarter. The store's owner then marked the address of each customer on the map with a map pin. By looking at where the pins clustered on the map, she could determine her trade area. She was engaged in
A. financial demographics. B. customer clustering. C. residential research. D. geographic research. E. customer spotting.
______ sit at the head of the organizational structure and are responsible for overseeing top management and ensuring loyalty to shareholders.
A. Boards of directors B. Ethics officers C. Chief operating officers D. Presidents
Failure to record depletion for a given accounting period will result in
a. understated total assets. b. understated total liabilities. c. overstated net income. d. overstated total liabilities.
______ espouse the view that, if followed, general moral rules will maximize the benefits to all and can be used as a shortcut to the complexity of evaluating the utility of each decision.
Fill in the blank(s) with the appropriate word(s).