All of the following are strategic roles of the servicescape EXCEPT:
A. Facilitator
B. Boundary spanner
C. Differentiator
D. Socializer
E. Package
Answer: B
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In the marketing research process, defining the problem
A. usually requires that problem-specific data be collected and interpreted. B. may have to wait until after a situation analysis has been completed. C. means identifying the symptoms. D. All these answers are correct.
A practical decision to expense small capital expenditures rather than record them as property, plant, and equipment and depreciate them probably is made on the basis of the convention of
a. conservatism. b. consistency. c. materiality. d. full disclosure.
________ is the degree to which an innovation fits the values and experiences of potential consumers
A) Relative advantage B) Divisibility C) Complexity D) Compatibility E) Communicability
The service dimension called ________ refers to the ability of the firm's employees to convey trust and confidence.
A. tangibles B. reliability C. assurance D. empathy E. responsiveness