Studying the content of a public chat room is an example of

a) Active research
b) Passive analysis
c) Obtrusive measurement
d) Cultural analysis


b

Communication & Mass Media

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Which of the following activities runs counter to the Society of Professional Journalists’ ethical guideline to “act independently”?

a. A freelance photojournalist’s ramming the car of actress Lindsay Lohan in order to get photographs of her reaction. b. Washington Post reporter Janet Cooke’s admitted fabrication of an 8­year­old heroin addict from a composite of several children she had interviewed. c. CNN’s reporters blending in with Fish and Wildlife agents during a raid on a ranch in Montana d. The Des Moines Register’s disclosure of rape victim Nancy Ziegenmeyer’s name with Ziegenmeyer’s voluntary cooperation.

Communication & Mass Media

We often organize information by placing it into larger groupings of information. This cognitive process is called _____

a. cognitive representation b. planning c. categorization d. selective attention

Communication & Mass Media

As an advocate developing a prima facie case for your proposition of fact, you must develop arguments of significance to support your main points

Significance often is a way of focusing on this element of the analysis of propositions. What is it that draws our attention to a subject or controversy and are often what gives it significance? (a) The immediate cause. (b) The stock issues. (c) The historical background. (d) The primary inference.

Communication & Mass Media

The ________ perspective on communication involves believing that there is a material reality that can be observed and measured

a. critical b. postcolonialist c. interpretive d. positivist

Communication & Mass Media