Assertive communication conveying that you value another person and his or her needs uses

________ messages.

Fill in the blanks with correct word


confirming

Communication & Mass Media

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The success of the public relations department depends on the type of organization, perception of top management and the abilities of the PR executives. Which statement best describes this scenario?

a) Corporate structure shapes the public relations role. b) Corporate structure shapes the marketing role. c) Corporate structure shapes the human resources role. d) Corporate structure shapes the managerial role.

Communication & Mass Media

Selective retention is also referred to as ______.

What will be an ideal response?

Communication & Mass Media

According to the chapter text, why should a company’s LinkedIn content include some written by employees?

a. Employee content and interaction helps humanize a company. b. The burden for updating social media can be shared. c. Many writers means the posted content can always be timely. d. LinkedIn content is not part of the executive team’s responsibility.

Communication & Mass Media

All perspectives, be they rhetorical, scientific, philosophical, etc., are partial, distorted, or biased

Indicate whether the statement is true or false

Communication & Mass Media