According to the chapter text, why should a company’s LinkedIn content include some written by employees?

a. Employee content and interaction helps humanize a company.
b. The burden for updating social media can be shared.
c. Many writers means the posted content can always be timely.
d. LinkedIn content is not part of the executive team’s responsibility.


a. Employee content and interaction helps humanize a company.

Communication & Mass Media

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Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?

a. because communications messages and audiences change over time b. It is a more cost-efficient approach. c. It allows fewer opportunities for messages to be misinterpreted. d. It enables messages to be measured for success or failure individually.

Communication & Mass Media

As one of the first medical responders to Haiti, Tamara knew she needed to take on a leadership role for her team and immediately and efficiently bring medical help to the victims of the earthquake

Discuss the three styles of the style theory of leadership and identify which of the three would be most appropriate in this crisis situation. What will be an ideal response?

Communication & Mass Media

Personification is a stylistic device that brings objects or ideas to life by imbuing them with qualities of human beings

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

List and define three of the five types of organizational patterns.

What will be an ideal response?

Communication & Mass Media