Respondents are shown both control and test ads. After viewing the ads, they are asked what information they recall from the ads and which they liked best. The ads with the highest recall and liking are considered to be the most effective

Identify the laboratory test conducted.
A) consumer jury
B) portfolio test
C) readability test
D) theater test


B

Business

You might also like to view...

As an OD consultant, Sharon is designing a survey of employee attitudes to be given to workers at SW Emergency Clinic, a provider of emergency-care services in a low-income neighborhood. In collecting this information, Sharon is conducting the ______ stage of OD.

A. unfreezing B. intervention C. evaluation D. diagnosis E. refreezing

Business

Social affiliations to which a person feels he or she does not belong are known as ______.

A. outliers B. out-groups C. outties D. in-groups

Business

The last step involved in the point method of job evaluation is determining the compensable factors.

Answer the following statement true (T) or false (F)

Business

A debtor filing for Chapter 7 bankruptcy must provide a list of all immediate family members because persons such as spouses may be liable for the bankrupt person's debts

a. True b. False Indicate whether the statement is true or false

Business