After delivering a presentation on the company's marketing strategies, Esha conducted a Q & A session for the audience. During the session, one audience member asked Esha whether she is single or married. Instead of dodging the question, she gently guided the questioner back to the core content of her presentation. What strategy did Esha employ?

a. Stay on message
b. Ask yourself the first question
c. Listen carefully and nonjudgmentally
d. Rephrase the question


Answer: a. Stay on message

Communication & Mass Media

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Public relations tactics ________

A) are specific milestones that measure toward achievement of a goal B) are generalized statements of what you want your plan to achieve C) are the specific actions outlined in a public relations plan D) are the first thing developed in public relations planning E) usually involve creative ideas that don't cost anything to implement

Communication & Mass Media

Why did Indian television reporters engaged in self-censorship during the Mumbai terrorist attacks in 2008?

What will be an ideal response?

Communication & Mass Media

Jose highly identifies with his new culture rather than his home culture. Jose is therefore attempting to:

a. acculturate b. assimilate c. deculturate d. socialize

Communication & Mass Media

Effective encoding of your nonverbal communication involves ______.

a. disguising your emotions and feelings b. paying more attention to the other person c. exhibiting emotional clarity d. paying less attention to the other person

Communication & Mass Media