Increasing international exchange in goods and services can run into the difficulty of one offering that meets the needs of customers at differing income levels.
Answer the following statement true (T) or false (F)
True
One of the challenges with globalization is determining how to meet the needs of customers at very different income levels. In many developing economies, distributions of income remain much wider than they do in the developed world, leaving many impoverished even as the economies grow.
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When two products from different companies are promoted together, using one consumer promotion, it is a(n):
A) intracompany tie-in B) intercompany tie-in C) overlay D) premium
To speed adoption of a new product, a marketing team should:
A) ensure that features and benefits can be communicated or demonstrated. B) design the maximum amount of complexity into the product. C) discourage limited use on a "trial" basis. D) attempt to make a clean break with existing customer values. E) rely heavily on word-of-mouth marketing.
Which of the following would be most helpful when working with people from other cultures?
A) Communicating based on your own cultural norms so as not to confuse others B) Recognizing your own cultural biases C) Assuming others are as culturally aware as you D) Stereotyping to increase basic understanding of the culture E) Explaining the advantages of your way of thought
A computer-administered survey is one in which computer technology plays an essential role in the interview work, in all cases, completely eliminating the need for a personal interviewer
Indicate whether the statement is true or false