The stage of quasi-courtship behavior in which we comb our hair or straighten our tie is called

________.

A) courtship readiness B) preening
C) positional cues D) appeals to invitation


B

Communication & Mass Media

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When asked about rumors of excessive drinking, a legislator said, "Madam, my father was a Methodist minister. That should answer your question." What fallacy did the legislator use?

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.

Communication & Mass Media

People born between 1982 and 2002 are known as _____.

A. millennials B. baby boomers C. Generation X D. Generation Y

Communication & Mass Media

_______________ are features of the environmental context to which movements must conform if they are to achieve the action goal.

Fill in the blank(s) with correct word

Communication & Mass Media