In considering how knowledgeable your audience is about your topic, you should __________.

A. not confuse lack of knowledge with lack of intelligence
B. only present information that the audience already knows about
C. downplay your expertise so as not to intimidate them
D. avoid acknowledging their level of knowledge during the speech


Answer: A

Communication & Mass Media

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While Manjula is speaking, Jason makes eye contact, nods his head, leans in, and vocalizes periodically. Jason is practicing ______.

a. pseudolistening b. active listening c. passive listening d. gap filling

Communication & Mass Media

A PR practitioner decides to use television to promote a political point of view. This decision is considered ______.

a. tactic b. strategy c. objective d. goal

Communication & Mass Media

When the decision makers are well informed and will be exposed to counterargument, refutation probably

should be a. avoided. b. withheld until the end of the session. c. one-sided and highly partisan. d. multi-sided and apparently objective.

Communication & Mass Media

Because policy argumentation is concerned with change for the future, analyzing the

historical background of the topic is not important. Indicate whether the statement is true or false

Communication & Mass Media