Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?
A) direct marketing
B) a push strategy
C) the publish-subscribe method
D) a pull strategy
E) vertical integration
B
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Answer the following statements true (T) or false (F)
1) A static budget is prepared for only one level of sales volume. 2) A favorable variance reflects a decrease in operating income. 3) A variance is the difference between an actual amount and the budgeted amount. 4) A static budget presents financial data at multiple levels of sales volume. 7) A flexible budget summarizes revenues and costs for various levels of sales volume within a relevant range.
The book gives an example of the Clif Bar organization having the expectation that employees will adopt an eco-friendly and healthy lifestyle. The expectation is reflected in business practices and is resistant to change. This is an example of a(n) ______.
a. artifact b. value c. assumption d. contextual element
Average inventory is computed by adding the inventory at the beginning of the period to the inventory at the end of the period and dividing by two
Indicate whether the statement is true or false
Influence is a component of the implementation of power in ethical decision making. Which of the following is not an ethical use of influence?
a. Negotiating in an ethical manner b. Adjusting through mutual agreement the viewpoint of another c. Misleading others about your future intentions d. Using nonverbal methods to change the viewpoint through, for example, physical evidence