In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view
A) pop-under ads
B) pop-up ads
C) dialog box ads
D) banner box ads
B
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A product usually declines because of technological advances or environmental factors or because
A. the item is very popular. B. the price is too low. C. consumers have switched to competing brands. D. the price is too high. E. no ads or sales incentives have been used.
Which of the following occurs in a reverse pricing model?
A) Customers specify the product they are looking for and how much they are willing to pay for it. B) Companies set the prices that customers pay for products. C) Companies conduct an online auction for all products available for sale. D) Customers specify the product they are looking for and the company provides the product with a price. E) Companies negotiate special volume discounts with local businesses and offer them to their customers.
The stable dividend policy is the most common
Indicate whether this statement is true or false.
Recently the corporate tax law in the U.S. changed so that firms that previously faced a marginal tax rate of close to 40% now pay tax at a flat rate of 21%. Holding everything else constant, this reduction in the tax rate faced by corporations ________.
A) increased the after-tax cost of debt B) decreased the after-tax cost of debt C) did not change the after-tax cost of debt D) increased the value of the deduction for interest expense