A device that allows many users on a LAN to centrally store and retrieve information is known as a
a. print server
b. file server
c. communications server
d. none of the above
b
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Company X, a manufacturer of office supplies, follows the selling concept. Explain how the firm may lose sight of customer relationships with this marketing orientation
What will be an ideal response?
Which of the following would most likely be used by a sales manager to estimate the sales potential of a prospect?
A) telemarketing B) qualifying C) trade show D) SWOT analysis E) account analysis
The Department of Labor monitors consumer expenditures through its annual ________.
A. National Consumer Spending Assessment B. Consumer Price Index C. Consumer Confidence Index D. Index of Consumer Sentiment E. Consumer Expenditure Survey
An advertisement featuring a cartoon Smokey the Bear saying "Only you can prevent wildfires" is an example of a successful
A. public service announcement. B. puffery campaign. C. product-focused advertisement. D. push-and-pull advertisement. E. sales promotion.