How can a consent order benefit a company that has been found guilty of violating an administrative law by an administrative agency?
A) It avoids an admission of guilt.
B) It can pay the cost of litigation over a period of five years.
C) It can obtain a binding cease-and-desist order against the administrative agency.
D) It avoids having to agree to anything in writing.
A
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Legislative regulations do not have the full effect of law.
Answer the following statement true (T) or false (F)
What aspect of product development should firms try to achieve when developing a successful brand?
A. The product should be able to be manufactured as quickly as possible. B. The product should provide value to the customers that will be using it. C. The product should be aligned with a customer service department to handle complaints. D. The product should be promotable through advertising and personal selling. E. The product should be unique to the marketplace in order to be competitive.
The best way for a company to prosper is to downsize.
Answer the following statement true (T) or false (F)
Scenario 12.3 Use the following to answer the questions. Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit,
the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit. Refer to Scenario 12.3. Glenwood has decided that it is going to offer a special package offer if the prevention plan is purchased within the first 30 days of each year's time for vaccinations. This type of pricing strategy would be an example of A. customary pricing. B. secondary-market pricing. C. introductory pricing. D. periodic discounting. E. random discounting.