In what ways can brand extensions improve the odds of new-product success?
What will be an ideal response?
Consumers make inferences and form expectations about the composition and performance of a new product based on what they already know about the parent brand and the extent to which they feel this information is relevant to the new product. By setting up positive expectations, extensions reduce risk and may make it easier to convince retailers to stock and promote a brand extension because of increased customer demand. From a marketing communications perspective, an introductory campaign for an extension doesn't need to create awareness of both the brand and the new product, but instead can concentrate on the new product itself.
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A) Perceived usefulness B) Failure avoidance rate C) Total customer benefit D) Customer-perceived value E) Competitors' market share rate
________ is the practice of sending unsolicited email directed to five or more people not personally known to the sender
A) Spimming B) Spamming C) Junking D) Appealing E) Reaching
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A) Revenue journal B) General journal C) Cash Receipts journal D) Cash Payments journal
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Indicate whether the statement is true or false