Who typically submits an Op-Ed to a news publication?

a. a PR writer
b. a reader or an outside expert
c. a politician
d. a reporter herself


b. a reader or an outside expert

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. In circumstances with low elaboration, persuasion does not occur. 2. In order for persuasion to occur one needs to engage in a high level of elaboration. 3. When persuasion is achieved through the central route, people engage in a high level of issue-relevant thinking. 4. Someone who is using heuristic cues is most likely using the peripheral route to process persuasive messages. 5. The more involved with the issue a person is, the more likely it is that he or she will engage in a high level of elaboration.

Communication & Mass Media

The financial foundation of broadcasting is __________

Fill in the blank with correct word

Communication & Mass Media

What are the primary influences that shape development of the self-concept?

What will be an ideal response?

Communication & Mass Media

Which type of speech rarely needs visual aids?

A. biology lectures B. culinary classes. C. church sermons D. software demonstrations

Communication & Mass Media