The most basic form of brand equity is ________.
A. brand loyalty
B. perceptive quality
C. brand association
D. brand awareness
E. perceived reliability
Answer: D
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Firms do not recognize certain obligations that are uncertain as to amount or timing or both as liabilities, unless those items meet a probability threshold and have a reliable measurement attribute. U.S. GAAP refers to these as _____, such as the possible obligation under an unsettled lawsuit
a. contingent liabilities b. unrealized contingencies c. realized contingencies d. unrecognized contingencies e. recognized contingencies
Zenith Homebuilders used to purchase many building lots and erect spec homes (i.e., it gambled that the demand for new houses would be so high that they would sell easily). Since the real estate slowdown, it builds homes only when owners are under contract. In this case, the company is most likely pursuing a generic business strategy of ________.
A. differentiation B. diversification C. stability D. retrenchment E. growth
To raise funds for the Humane Society, a thrift shop will be considered. One of the _____________ of the organization is an empty building in a good location.
a. accounts payable b. merchandising c. accounts receivable d. assets
Carlos has identified four potential market segments for his Rent-A-Nurse service. He will now compare the segments to see if they are distinct from each other. Carlos is evaluating whether or not each segment is
A. identifiable. B. responsive. C. reachable. D. profitable. E. substantial.