Neuromarketing involves measuring brain activity to learn how consumers feel and respond
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TRUE
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An effective retail layout should:
A) pull customers into the store. B) make it easy for customers to locate the merchandise they are looking for. C) take customers past displays of items they might buy on impulse. D) All of the above
Which of the following is an example of an effective talking title?
a. Interest Rates in the U.S. b. U.S. Rates of Interest from January-April c. U.S. Interest Rates Declined January-April d. News on Interest Rates
Alice is browsing in a commercial art gallery when she sees a painting that she likes. Arthur, who is the manager of the gallery, tells her that in his opinion the painting is a genuine Leroy Neiman work. Based upon that representation, Alice buys the work for $5,000 . She later discovers that the painting is only a cheap copy of the original that is worth no more than $50 . Arthur has:
a. breached an express warranty to Alice that the painting is a Neiman work. b. breached the warranty of merchantability. c. not breached a warranty because he was merely expressing his opinion. d. breached an express warranty, the warranty of merchantability, and the warranty of fitness for a particular purpose.
To hack into or secretly record voice conversations carried through a PBX, unauthorized users do not have to have physical access to the PBX box
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