Answer the following statement(s) true (T) or false (F)
1. The PESO model can be customized to varying PR situations and needs.
2. PESO paid media does not include paid advertising
3. Earned media is one of the most common associations with public relations
professionals and the industry as a whole.
4. When a consumer posts a review of a product, that posting is typically considered to
be owned media.
5. An organization’s owned media cannot be edited by its customers
1. true
2. false
3. true
4. false
5. true
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What is the first goal of a public speaker?
A) to get the attention of the audience B) to state his specific purpose C) to state his central idea D) to indicate his qualifications
Although most people love to hear stories, telling a story in your speech will NOT ensure your speech is good or even great.
Indicate whether the statement is true or false.
Keiko is a senior manager who makes a powerful appearance and is able to argue well for her positions. What form of power does Keiko wield?
a) resource control b) communication skills c) interpersonal network power d) expertise power
A one sentence summary of the argument you would like to make or the information you would like to present is best known as a:
a. thesis statement. b. general purpose. c. definition statement . d. specific purpose.