Creating a sense of discomfort by pointing out inconsistencies and then offering a way to reduce that discomfort is a persuasive strategy called _____
a. values erosion
b. motivating with positive appeals
c. cognitive dissonance
d. inductive reasoning
c
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In what way is the ad copywriting creative process about taking risks?
a. because it is about finding freshness and spontaneity b. because the writer has to figure out how to entertain and sell at the same time c. because you will lose your job if your ad does not sell the client’s product d. because you have to put yourself out there and risk being embarrassed
The amount of free expression tolerated in the United States is a
continuing source of A.) art B.) tension C.) information D.) pride E.) growth
What is true regarding the progression of a relationship through relational stages?
A. Movement through the stages is always forward. B. Change only occurs within each stage. C. Changes in relationships happen without warning. D. The speed of progressing through stages varies.
Languages remain fairly stable and unchanging over long periods of time
Indicate whether the statement is true or false