As a company seeks to establish a category membership designation, how does the company approach points-of-difference? What is done first?
What will be an ideal response?
The typical approach to positioning is to inform consumers of a brand's membership before stating its point-of-difference. Presumably, consumers need to know what a product is and what function it serves before deciding whether it dominates the brands against which it competes.
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Which of these is a type of artifact in an organization?
a. symbolic b. artificial d. jargon d. displaced
Choose the incorrect matching of performance measure to performance category.
a. Percent of waste recycled ? Quality b. Order quantity accuracy ? Customer service c. Inventory turnover ? Financial d. Average time between product failures ? Quality
Which of the following is necessary to include in your sales letter?
A) Complimentary close. B) Salutation. C) Address. D) All of the above. E) A and B.
Advantages of using a burndown chart include
A) stakeholders can see a visual display of project progress. B) team members are responsible for updating the chart. C) reflects real deadlines and progress of projects. D) all of the above.