Suppose Canon and Nikon are the only players in the digital camera industry. What can Canon do to acquire marketing intelligence?
What will be an ideal response?
Student answers will vary. Canon can network externally to find out more about its competitor Nikon. It can purchase Nikon's products, attend open houses and trade shows, read reports published by the rival firm, attend stockholders' meetings, talk to employees, collect competitors' ads, consult with suppliers, and look up news stories about Nikon.
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Limitations of e-mail surveys include all of the following EXCEPT:
A) Questionnaires cannot utilize programmed skip patterns, logic checks, or randomization. B) Skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper. C) There is inherent self-selection bias. D) Some e-mail software products limit the length of the body of an e-mail message.
Due to a tragedy in Sofia’s life, she has become a single parent. However, she is lucky because her company offers telecommuting and backup childcare centers close by to support parents working from home. Sofia works for a company that has likely participated in which type of organizational development intervention?
A. sociotechnical system design B. task–technology C. people-focused D. quality of worklife
What are some factors that obstruct managerial judgment and lead to organizational failure?
What will be an ideal response?
The desire for face-to-face meetings crosses not only cultures, but generations as well
Indicate whether the statement is true or false