For each situation, determine which unit-feet, square feet, or cubic feet-would be most suitable. Which unit should be used to measure the width of a rectangle?
What will be an ideal response?
feet
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Which of the following is true about selective exposure?
A) information not immediate available is most likely to be chosen B) people expose themselves to beliefs opposite of their own C) the greater the distance the more likelihood of exposure D) people expose themselves to those things that have utility
If you use media properly to get the effects you want, you are using good media
A. potency. B. literacy. C. moderation. D. ethics.
The media encourages us to think that buying whatever is advertised will make us happier, more attractive, and more successful
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece. 2.The first sentence or two of your body copy works like a lead in some ways. 3.With the main body copy, you should provide your audience with opportunities to do something. 4.As a copywriter for an organization, your job is to create clear messages that target a defined audience. 5.Copywriters do not need to understand their audience members as much as others in the field of media.