Avoiding the use of slang, sliches, fillers, idioms and euphemisms is part of using effective language that is

a. appropriate.
b. encouraginig.
c. clear.
d. authentic.


Answer: c

Communication & Mass Media

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What is cable television’s programming strategy?

a. Programs that appeal to the largest possible audience. b. Advertiser-sponsored shows, like Family Guy and The Simpsons. c. Mostly foreign-produced programs. d. Narrowcasting.

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When writing for broadcast, which form should you use?

a. inverted pyramid b. dramatic unity c. BBC standard broadcast style

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The transactional model of communication suggests that communicators usually send and receive messages simultaneously

Indicate whether the statement is true or false.

Communication & Mass Media

During a recent conversation with Anit, Maya evaluated the validity and usefulness of the information he had shared. Maya, in this case, was performing __________.

A. social decentering B. conversational narcissism C. information overload D. information triage

Communication & Mass Media