What is cable television’s programming strategy?

a. Programs that appeal to the largest possible audience.
b. Advertiser-sponsored shows, like Family Guy and The Simpsons.
c. Mostly foreign-produced programs.
d. Narrowcasting.


d

Communication & Mass Media

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"After my presentation, my audience will know how to make the perfect chocolate chip cookie," is what type of a statement?

A. general purpose B. central idea C. specific purpose D. descriptive purpose

Communication & Mass Media

Persuasive speakers want listeners to take ____________________ rather than just accept new information

Fill in the blank(s) with correct word

Communication & Mass Media

Empathic listening differs from active listening in that

A. active listening is one kind of empathic listening. B. empathic listening adds the goal of understanding. C. empathic listening invites more feedback. D. active and empathic listening are both purposeful.

Communication & Mass Media

An especially effective pattern to use in the body of a speech, to persuade an audience, is the ________ pattern, which presents a dilemma and then offers an answer.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media