Which of the following accounts usually would not be affected by an adjustment on the work sheet for a merchandising company?
a. Supplies;
b. Purchases Discounts; c. Prepaid Rent; d. Unearned Revenue;
e. Inventory Short and Over.
B
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S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:
A) decay effects B) wear out effects C) carryover effects D) threshold effects
________ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy
A) Design B) Style C) Durability D) Conformance E) Reliability
The Metropolitan Museum of Modern Art buys office supplies. In doing so, the Museum is acting as a member of the ________ business customer class
A) producer B) organization C) consumer D) facilitator E) reseller
An advertising campaign's objectives should be specific and measurable.
Answer the following statement true (T) or false (F)