The dividend model requires that a firm has a cash dividend history and that the dividend history shows a ________

A) constant dividend or a constant growth in price where constant growth can be either positive or negative
B) positive dividend or a negative growth in dividends
C) constant dividend or a positive growth in dividends
D) constant price or a positive growth in dividends


Answer: C
Explanation: C) The dividend model requires that a firm has a cash dividend history and that the dividend history shows a constant dividend or a positive growth in dividends. The requirements of a constant dividend and positive growth are essential in deriving the Dividend Growth Model.

Business

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Indicate whether the statement is true or false

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A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more

A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action

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The conversational nature of instant messages can lead to

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